Agent & Homes

Background

Ed Crowther is a director of new property company, Agent & Homes. Agent & Homes is a partnership of professional estate agents with years of knowledge and expertise, who specialise in selling and renting properties, particularly in London. As a start-up business, the company is looking to make a lot of noise in the industry and is actively seeking to attract new talent to join their growing team of top estate agents.

As an old school friend of Mrinal Madina, 2k Tiger founder, Ed became reacquainted with him at a networking event. It was clear from the off that there was a dynamic synergy between them relating to what they both wanted and were seeking. 

Brief

Agent & Homes wanted a recruitment video that would act as a vehicle to attract new talent to their business and facilitate the early stages of an onboarding process for the company. The video would need to be informative, clear and concise and, importantly, it would need to be on brand. The company was also seeking introductions to appropriate people, as they were actively looking for investors in their next round of funding.

Outcome

Ed Crowther said: “It wasn’t just the professional approach to filming on the day that impressed me immensely, it was the preparation that the 2k Tiger team put in prior to the day of the shoot. The fact that they understood our business and culture and knew what we are about as people, was key to the creation of a fantastic video. We as a company are incredibly proud of this achievement”.

The video was hugely positive for Agent & Homes and their relationship with 2k Tiger has advanced, with proposals already in place for future video content. Introductions to parties who may become investors have also been made, with a proposal in place for a live event to be held once Covid-19 restrictions have been lifted.

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