Background

McKenzie & Co Financial Consultants is a Partner Practice of St James’s Place Wealth Management. It provides high quality advice in all areas of financial planning, including investments, pension planning, protection and mortgages. One of the key areas of importance in Ed McKenzie’s business is the creation of long-term relationships with potential clients.

Ed was introduced to Mrinal Madina as CEO of 2k Tiger in March 2020, through a mutual friend. Ed was impressed with 2k Tiger’s extended network of contacts, and a partnership was formed between the two businesses.

Brief

The partnership is based on a long-term strategy to build new relationships for McKenzie & Co. As part of this, McKenzie & Co have agreed to sponsor the 2k Tiger Rugby Network, as well as other sporting events in the calendar. An essential element of the partnership for Ed is meeting new and interesting people from various business settings and being able to offer connections to others in the network.

Outcome

Although the lockdown restrictions due to Covid-19 have stalled live events for the time being, Ed McKenzie said: “I am really impressed at the speed with which 2k Tiger adapted to the new situation, creating virtual networks and bringing in some incredibly interesting speakers to events sponsored by my firm.”

Ed has received introductions to several 2k Tiger clients, as well as becoming involved in some golfing events.

The 2k Tiger Rugby Network is growing from strength to strength and Ed expects this partnership to gain momentum over the coming months. He commented, “Right now the virtual networks offer a holding pattern until we can start to broaden the networks in real life. I want to continue building the connections we have established, ready for the live events when they get underway”.