What business owners can learn from a world class tennis charity event
Tennis stars
Image source Tennis First

On Friday 26th November Tennis First, a charity that helps identify and support young players to help them succeed at a world-class level, hosted a special event entitled The Road Ahead for invited guests at the All-England Lawn Tennis Club in Wimbledon. The event featured appearances by two of Tennis First’s top young stars, Emma Raducanu and Jack Draper, as well as top tennis stars including Tim Henman and Anne Keothavong.

Q & A with Emma Raducanu and Jack Draper

Over 200 guests including corporates and tennis fans, enjoyed a Q & A session with Emma Raducanu and Jack Draper, hosted by Marcus Buckland, the current host for Amazon Prime Video’s ATP and WTA tennis coverage. During the conversation, Emma and Jack talked about how they benefit from the support Tennis First gives them, about life on tour, and about their interests away from the court which include what it feels like to be an adrenaline junkie and supporting Manchester United.

2k Tiger’s business tips for successful events

Talking after the event, Mrinal Madina said, “This was a tremendous event that I would not have missed for anything. As event management specialists, we understand and appreciate the hard work and pre-planning that goes into making an event like this so successful. For businesses who are thinking big and want to grow their businesses by staging a high-profile event next year, I would like to pass on a four tips that may help you:

1) Organise a special event at least once a year. Something big. Something different. There is going to be a lot of work involved, for sure, and it may represent a considerable investment, but it will be worth it.

2) Pick a special venue. For tennis fans, it doesn’t get much better than the fabulous venue where the Wimbledon Championships are held but, fortunately, in the UK we can boast a range of fantastic venues from sports stadia to top-end hotels.

3) Work with professionals. The host at the Tennis First event was Marcus Buckland, who was the face of tennis on Sky Sports for a long time and ran this event flawlessly. The organiser’s job will be made much easier by hiring professionals to manage aspects of the event such as being the MC, managing video content and photography, even the online auction.

4) Always follow up. With guests. With sponsors. With partners. With VIPs. Finding out what little improvements can be made will help you when you plan your next event. Believe me, after a few days, you are likely to want to hold another one soon !”

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